There had many rumours in the market about the new Google video game console, but this tremendous and rumoured console is in the market and has caused a hung bang to the existing video game console. This new Google console is called the “yeti”, and this will be used to stream games from the server, this means that you buy the game and stream them over the internet rather than having to download the game before playing.
This means that the users of this new console will have a wide range of broad title within a second since you will play directly from the Google server rather than downloading the title to your p.c. There has been a lot of fear that this new Google console will rival the three hung console currently in the market the Nintendo, the Xbox One and the PS4 but this is not a thing to worry about for the three established console as game streaming has been traditionally doomed with time.
This means that Google as to go to the drawing board and do something unique and extraordinary to penetrate the live streaming games market. This is from the history we have seen the Nvidia shield which was of the same theory and making didn’t penetrate the market and few users adopted this.
The shield has marketed itself as the 4k streaming media with an inbuilt voice search and Google cast which allows the users to play Android games. If Google is for the same idea, then they have to do proper marketing and research why the shield hasn’t yet made a boom in the market since it launched the android game.
The shield has more than one year now after the launched and has not captured the attention of many as it was thought although the library of this game supports all the android devices. So as for my view if Google is planning to get a lion share of the market from Yeti console, they have to offer other unique services rather than just streaming the games. But we expect this will be a proper killer app after Google in the last few months hired veteran game developer Phil Harrison.
Harrison took charge as the vice president and the general manager of Google headquarters located in California he was the best in his 15 years role with Sony’s network of game studios. Harrison played a vital role in the development of PlayStation console and had also worked with Microsoft for three years as the senior executive and part of a team that developed Xbox.With this google as the right brain who know the behaviour and habit of console players.